The recently introduced trio of facelifted SUVs – Tata Nexon, Tata Safari and Tata Harrier 

When it comes to features and design in the mass-market SUV segments, Tata is without a doubt the top Indian car brand right now. With the introduction of the facelifted Tata Harrier and Tata Safari, it soon created a new visual identity for the brand. It also unveiled the facelifted Tata Nexon. These Tata SUVs stand out from competitors in their respective segments thanks to their updated looks. However, many new features and improved looks come at a cost. Ajay Jain, the head of Tata’s India Design Studio, claims that Indian motorists are prepared to pay the additional cost.

Indian consumers give considerable weight to the perception and uniqueness of their choices when choosing a vehicle, in contrast to consumers in developed markets who frequently concentrate on particular criteria like price and size. Every car they choose has an impact on how people perceive them. This results in a desire for cars with distinct personalities, avoiding any hints of concession or opting for the smallest or least expensive model available,” he continued.

According to Jain’s observation, buyers frequently choose the priciest models even in low-cost or budget-conscious car categories. Even though the feature increases associated with selecting a higher variant are often limited in more affordable car segments, the addition of roof rails, body-colored exterior components (which are left unpainted in lower variants), and wheel covers dramatically alters a car’s appearance.

With their linked LED front and rear lighting elements, two-spoke steering wheel with the backlit logo, and new displays for the digital instrument cluster and touchscreen infotainment system, the recently unveiled trio of Tata SUVs may have the most modern design language in their respective segments.

In addition, Tata has given each of the facelifted models a bold new color. The 2023 Nexon will have the color Fearless Purple, the 2023 Harrier will have the bold new color Sunlit Yellow, and the 2023 Safari will have the luxurious color Cosmic Gold.

Ajay stated later in the interview that Tata plans to integrate the main components of its most recent design language throughout the lineup. This suggests that when they receive their anticipated updates, the Tata Tiago and Tata Tigor will also have comparable styling cues. “Our aspiration is to achieve a similar balance across all our products and body styles,” stated the head of Tata’s India Studio Design.