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Three electric vehicles are also part of the German luxury car brand’s 2024 model launch offensive.
Mercedes-Benz Is Bringing Almost 12 New Models By 2024 had its best year to date in 2023, a very successful year. The German luxury car brand will celebrate 30 years in the nation in 2024, and it has big plans for the year ahead, including new market products, new investments, and the expansion of their pan-Indian network.
Mercedes-Benz Is Bringing Almost 12 New Models By 2024
What is the strategy?
Mercedes has announced that it intends to introduce more than a dozen new models to the Indian market in 2024. The redesigned GLS SUV has already kicked off the count. According to the brand, it will be concentrating on SUVs and will launch more than 50% of top-end models, in line with its own consumer preferences. Three EVs will be part of its launch offensive in 2024, most likely the EQS SUV and EQE sedan.
Mercedes has also declared plans to invest Rs 200 crore by 2024 in order to increase production capacity and introduce new models and technologies. Along with expanding to ten new cities, namely Jammu, Amritsar, Agra, Kanpur, Patna, Udaipur, Ranchi, Valsad, Kannur, and Kottayam, it will also open twenty more workshops – Mercedes-Benz Is Bringing Almost 12 New Models By 2024.
Mercedes-Benz India 2023’s Top Features
With a 10 percent year-over-year growth, this past year was the biggest for the brand ever, with the most cars produced and the highest sales. In 2023, Mercedes delivered over 17,000 models, with sedans accounting for the remaining 55% of demand and SUVs accounting for the majority (largely due to the introduction of the new GLC SUV). In the previous year, 4% of sales were made up of EV models. The EQS, EQE SUV, and EQB SUV are the current models in Mercedes’ EQ electric lineup.