- February 20, 2024
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Mitsubishi Is Returning To India, But Not In The Way You May Expect
Mitsubishi has now declared that it will return to the Indian automobile market in 2024, having left the country’s passenger car industry in the first half of 2020 following the implementation of BS6 emission regulations. One of the biggest multi-brand dealers in India, TVS Vehicle Mobility Solution (TVS VMS), has seen its share subscription rise to over thirty percent. Additionally, TVS VMS oversees the distribution of automobiles made by other automakers, including Honda, Mahindra, and Renault.
Specifics Of The Transaction
Mitsubishi is reportedly investing tens of millions of US dollars, according to numerous web publications. According to reports, Mitsubishi will dispatch staff members to the dealers after these transactions are approved by the appropriate regulatory bodies. The goal of this investment is to support Mitsubishi’s plan for developing all-encompassing mobility solutions for Japanese automakers in India, which include leasing and other automotive endeavors in addition to after-sales services and multi-brand sales. Utilizing digital technology and TVS VMS’s extensive customer base, it will be accomplished.
Will Mitsubishi Vehicles Reappear?
Though the Japanese automaker is getting back into the Indian market, there are currently no clear plans for Mitsubishi to reintroduce its vehicles there. There will be an emphasis on bringing EVs to India if Mitsubishi decides to use these new multi-brand outlets to introduce its lineup. Therefore, as of right now, we wouldn’t hold out for the Pajero Sport to return.
Mitsubishi will presumably handle the negotiations to boost the number of Japanese automobile brands and models. The goal of the new cooperation is to establish the prospect of Japanese automakers’ sub-brands opening up shop in India. Accordingly, automobiles from premium Nissan subbrands Infiniti and Mazda may make an appearance in India.
With this Mitsubishi agreement, which Japanese automobiles would you like to see available in India? Please tell us in the comments.
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